What is Big Data and How Does Big Data Work?
Big Data, one of today's popular concepts, was first introduced in the
field of astronomy and genetics, and with the introduction of the internet into
our lives, it has gained a different dimension and has become a resource that
we have a share in its growth without realizing it. Before looking at the
definition of big data, we need to look at the equivalent of the data in the
literature. Data refers to a general term derived from research, observations,
internet, social media, and sensors.
Big data; It is the form of
data that is analyzed and classified, transformed into meaningful and
processable form.
When interactions in constantly used social media
accounts, search engines and traces left behind when searched, movements made
with bank accounts, blogs, mails, sensors and individual users' interactions
with the internet are brought together, a huge data stack is formed. We can
evaluate big data as a treasure that feeds from this stack and presents
meaningful and actionable information to the user.
Big data has adopted the principle of making the
available data the most useful, bringing a new perspective to the opinions of
businesses and institutions about their customers, and opening new channels. At
this point, in order to reach the most useful information, it is necessary to
act with the principles of big data and to reveal the simplest and most processable
form of the data. Many data points are compared, the relationships of the data
with each other are revealed, and these relationships enable us to learn and
therefore make smarter decisions. This is commonly done by a process involving
building models based on the data collected, and then the simulations are run.
It is monitored how the results are affected by changing the location of the
data points each time.
With the advancement of the age, the concept now
called data started to express a very complex structure. Data now includes
everything from databases to photos, videos to audio recordings, written text
and sensor data. Businesses also have to follow technology closely and invest
in big data under their own structures to solve all this complexity. They
should divide the data into certain segments and determine their strategies
with customer profile analysis.
It does not seem possible to limit the usage area of
big data, which has a place in every field. Many individuals and organizations
use big data analysis, including vendors who want to monitor consumer behavior,
new companies that want to create creative trends, researchers or entrepreneurs
trying to explain the current situation. Institutions and organizations using
big data see the positive contributions of this technology in a short time.
According to studies, companies using big data; They earned 50% more earnings,
were 41% effective in market work, decreased advertising spending by 37%, and
were more successful in social media use with as high as 37%.
This is an insightful post. You extensively discussed the concept of Big data. It is true that companies who uses Big data earn more revenue and that they will certainly spend lesser on advertising. Truly, what I would like to add is the concept of programming advertising that allows advertisers to make use of improved targeting techniques by using software and tools that enable this. Also, software that provides advance tracking of adverts by providing higher level of analytics on the growth and effectiveness of adverts being run by the organization. With the above in mind, organizations can edge their competitors in any industry.
ReplyDeleteVery helpful blog post. I loved how the concept of big data is covered in this blog. Keep it up guys.
ReplyDeleteCongratulations on a brilliant publication. Reading this article, we can realise the origin of data analytics. Nowadays, digital marketers are using helpful insights from Big Data to predict potential purchase habits and trends. Digital Marketers can analyse the data collected and track the consumer buying behaviour to know what the consumer is looking for, what channels consumers are using to obtain their goods. Are they using traditional channels? Are they into digital platforms? And when they are acquiring their products. Big data also provides essential pieces of information to companies when they target their audience and valuable understanding to choose the best platform to publish their products.
ReplyDeleteExtremely insightful, specially for people who are absolutely unfamiliar with Big Data and its relevance. What's even more fascinating for me is the importance such technology as this being crucial in nearly most form of business. Keeping that mind, it's not impossible to predict the further rise in its popularity in future as the global reliance is inclining more and more towards digital platforms, leaving huge amounts of raw footprints absolutely ready to be analysed and then used to optimise and improve the products and services for a better and more noteworthy experiences for the users. Although, the questions of morality and ethical use of all this data always looms, and remains as an important aspect to be monitored closely by the authorities.
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