SDFA Communications

Business Intelligence  Business intelligence (BI) is a data-driven decision support system that integrates data collection, storage, and information processing with analysis to provide insights into decision-making. The concept was introduced in 1989, and many of its elements were already present in organisational information systems (Salomon & Gray, 2008). The term implies providing a detailed understanding of all the variables that impact the company. Therefore, to make efficient and high-quality strategic decisions, companies must have an in-depth awareness of variables such as clients, competitors, business partners, the economic climate, and internal processes. (Ranjan, 2005-2009) Business intelligence focuses on the study of vast amounts of information about a company and its activities. (Salomon & Gray, 2008). BI is a wide category of software and technology for collecting, delivering, and processing data to help corporate customers make smarter business decisions. (...

What is Velocity?   Velocity is the rate that data is obtained; the speed at this information can be analysed and used as a consequence. (Amir Gandomi, 2015). Moreover, the widespread of IoT gadgets and the use of technology daily generate a considerable amount of data rapidly. Systems need to be capable of gathered, processed, evaluated and stored at high speeds. (AWS, 2019)    Frequently, the information generated growths on an extraordinary scale that, most of the time, needs real-time analysis. (Amir Gandomi, 2015) Besides, the businesses need to collect the data immediately to make better decisions at all levels; to reach this goal, systems need to run as efficiently as required. (AWS, 2019)      "If a company collects data that can be processed and analyse in real-time and with the use of demographics and buying behaviour.  This company will be able to show ads effectively to their target audience, creating real customer value." What is Data Proc...