SDFA Communications

  There were times when all anyone ever thought about at the mention of Artificial Intelligence (AI) is robots doing menial chores in our homes or offices. But over the last decade, the dynamics of things have tipped AI to become a more powerful tool in not just physical commercial environment, but also our e-businesses. This article is centered at identifying the relationship between AI and digital marketing, and elucidating on some of the many ways they AI can improve digital marketing now and the not so far future. Artificial Intelligence has in recent times become a part of digital marketing because of certain roles it plays in improving commercial digital space. AI technology can help to enhance and pace up the different marketing tasks, improve the customer experience and drive conversions. (Brenner 2020) A 2017 report by Accenture shows that more than 40% of consumers switched brands due to lack of trust and poor personalization. 43% of consumers are more likely to pat...