SDFA Communications

History   FinTech started to evolve in the 1990s when the Internet and E-commerce market models emerged, and by the following years, most banking had been entirely digitalised. After the Global Financial Crisis in 2008, where many people lost trust in conventional banks, security and transparency had been more critical than ever. This change in perspective enabled the development of new customised solutions and regular practices, such as providing access to banking profiles, billing, and money transfer in converted currencies. (FinTech Weekly, 2021)   Definition   The word FinTech has been used in a variety of sectors worldwide, sometimes in unpredictable and vague ways. So far, no effort has been made a shared understanding of the term FinTech. (Schueffel, 2016) Nowadays, researching FinTech definition is challenging itself as there is no standard description of what FinTech is and what essential innovations the word includes. (Marck A, et al., 2019). However, many autho...

  There were times when all anyone ever thought about at the mention of Artificial Intelligence (AI) is robots doing menial chores in our homes or offices. But over the last decade, the dynamics of things have tipped AI to become a more powerful tool in not just physical commercial environment, but also our e-businesses. This article is centered at identifying the relationship between AI and digital marketing, and elucidating on some of the many ways they AI can improve digital marketing now and the not so far future. Artificial Intelligence has in recent times become a part of digital marketing because of certain roles it plays in improving commercial digital space. AI technology can help to enhance and pace up the different marketing tasks, improve the customer experience and drive conversions. (Brenner 2020) A 2017 report by Accenture shows that more than 40% of consumers switched brands due to lack of trust and poor personalization. 43% of consumers are more likely to pat...