Emerging Technologies: Augmented Reality (AR)


Using the object recognition feature of Augmented Reality (AR) devices, it is called superimposing of virtual objects on real images. To use this technology, you must have internet access in your environment and smart devices such as smart glasses, smartphones or tablets that will define the augmented reality. In addition, one of the applications defined on Augmented Reality must be installed on this device. After these conditions are fulfilled, when you define the image designed for Augmented Reality with the application on your device, your device detects the image and you encounter a new image.

 It is seen that the augmented reality technology is based on military technology, just like many technologies. The emergence of this technology is HUD (Head Up Display) technology. This technology was started to be used on the HUD screens opposite the fighter jet pilots in the cockpit and with the glasses integrated into the helmets used by the soldiers. Some informative data like speed, temperature, altitude, coordinates, radar  were transmitted through these glasses or screens. HUD technology continues to be used in commercial aircraft, automotive industry and other areas.

 

What is the difference between virtual reality and augmented reality?

 

While in one of them there is a virtual world that is not real, in the other there are objects that are real. The whole experience you will experience in virtual reality is presented as a simulation, but in augmented reality it is integrated with real beings in an imaginary world. In other words, while augmented reality actually expresses a situation defined over the existing world, virtual reality is completely imaginary.

 

A specially prepared application is used in augmented reality and thus a completely different world is created in real time. Different equipment is not needed for the formation of this world; Headset or mobile device camera sensors are sufficient. However, virtual reality applications need equipment that covers the entire field of view and allows you to control what you hear. While virtual reality offers a completely different world, augmented reality transitions into different and deep worlds on the existing world.

 

What are the usage areas of augmented reality?

 

Augmented reality is now a technology that many companies consider and invest on. As the applications developed, the areas where it was used increased in the same way. Now, brands prefer to offer a more realistic experience to their customers with AR technology. We come across many experiences from posters to boards, billboards to animations designed with augmented technology. From social media applications to the field of medicine, we now encounter many areas. Thanks to the enhanced technology, the virtual world unites with real life and provides us with a completely different experience. Augmented reality is used in many areas and industries such as fashion, tourism, game industries, education, marketing, museums and art galleries, decoration, real estate sector and construction industry. Examples of these areas include Zara's AR application, Pokemon Go game, Google Arts and Culture's contents. With AR technology, which offers much more exciting experiences for many users and customers, projects that can be very effective can be implemented, especially in the pandemic period, when people cannot go to physical stores.

 

In summary, in our age where technology is more valuable every day, it is quite exciting and curious to offer people a new perception of reality. Augmented reality technology seems to facilitate us in many areas and change our world a lot. 


Aslihan Yilmaz


References:

1. Hayes, A. (2020) ‘What is Augmented Reality?’, Augmented Reality. Available at: https://www.investopedia.com/terms/a/augmented-reality.asp#:~:text=Augmented%20reality%20(AR)%20is%20an,and%20business%20applications%20in%20particular. (Accessed: 12 April 2021)

2. What is Augmented Reality (no date). Available at: https://www.fi.edu/what-is-augmented-reality (Accessed: 12 April 2021)

3. Abramovich, G. (no date). ‘Five Innovative Examples Of Augmented Reality In Action’. Available at: https://business.adobe.com/in/resources/5-realworld-examples-of-augmented-reality-innovation.html (Accessed: 14 April 2021)

Comments

Post a Comment

Popular posts from this blog

GDPR: General Data Protection Regulation

Image
 What is  GDPR (General Data Protection Regulation)? General Data Protection Regulation is a regulation constituded across Europe to protect the personal data of EU citizens. The GDPR, which has entered into force in European Union member countries since May 25, 2018, is about ensuring the security of personal data in large institutions and organizations in the European Union member countries within the framework of the rules specified in the regulation.     The GDPR covers all businesses that host the personal data of their citizens within the borders of the European Union. Even if the location of the company is not located within the borders of the European Union, it is held responsible for the regulation because it collects the data of these citizens.     The GDPR also includes data stored in the past. Serious penalties and sanctions are applied by the General Data Protection Regulation to businesses that do not comply with GDPR. These ...
Read more

What is Big Data and How Does Big Data Work?

Image
Big Data, one of today's popular concepts, was first introduced in the field of astronomy and genetics, and with the introduction of the internet into our lives, it has gained a different dimension and has become a resource that we have a share in its growth without realizing it. Before looking at the definition of big data, we need to look at the equivalent of the data in the literature. Data refers to a general term derived from research, observations, internet, social media, and sensors. Big data; It is the form of data that is analyzed and classified, transformed into meaningful and processable form. When interactions in constantly used social media accounts, search engines and traces left behind when searched, movements made with bank accounts, blogs, mails, sensors and individual users' interactions with the internet are brought together, a huge data stack is formed. We can evaluate big data as a treasure that feeds from this stack and presents meaningful and actionab...
Read more

Data Governance

Image
Data Governance, more identified with the GDPR both in the world and in Ireland, is more than that. People have started having difficulties in managing even the personal data on their phone or computer. Things are get complicated when you consider the management, security, and backup of the data of all information systems such as customers, suppliers, vendors, partners, brands, products, services and assets that company employees work with. Another dimension of data has become more important as a result of the sanctions imposed with the personal data protection law and data security laws, which are enacted all over the world, including our country. With this importance, data management and data governance departments and data governance consultancy companies were established in many companies. For this reason, data management experts and data governance are needed. The lexical meaning of governance means multilateral direction and management as a business, as well as managing joi...
Read more