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Business Intelligence  Business intelligence (BI) is a data-driven decision support system that integrates data collection, storage, and information processing with analysis to provide insights into decision-making. The concept was introduced in 1989, and many of its elements were already present in organisational information systems (Salomon & Gray, 2008). The term implies providing a detailed understanding of all the variables that impact the company. Therefore, to make efficient and high-quality strategic decisions, companies must have an in-depth awareness of variables such as clients, competitors, business partners, the economic climate, and internal processes. (Ranjan, 2005-2009) Business intelligence focuses on the study of vast amounts of information about a company and its activities. (Salomon & Gray, 2008). BI is a wide category of software and technology for collecting, delivering, and processing data to help corporate customers make smarter business decisions. (...

  Netnography is the aspect of ethnography that analysis the free behavior of individuals on the intertnet with the use of online marketing research techniques to provide useful insights. (Douglas Karr 2020). Netnography compiles and analyzes data on free social behavior of individuals on the Internet. The key is that these data are collected when consumers act freely, as opposed to research surveys in which consumers sometimes respond in order to avoid embarrassment or please the surveyor. Netnography is an Internet, or a technological network, of ethnography. Netnography is an ethnography adapted to the complexities of our modern, technologically mediated social world. (Kozinets, n.d.) The approach of Netnography is what makes it different from other research methods like focus groups, surveys, CRM data models etc. Netnography is more focused on cultural insights. Netnography treats online communications not as content but consider it as social interactions, as embedded expre...

  What is Knowledge Management? Is knowledge management yet another management fad designed to hold consultants and conference organizers in high-paying jobs while diverting organizations' attention away from bottom-line performance and consumer focus? Is knowledge management a useful metaphor or a modern discipline that helps companies deal with the problems they face at the turn of the twenty-first century? While knowledge management is gaining popularity, much of the literature agrees that there are few, if any, demonstrations of the benefits of adopting it as a company-wide concept or implementation. On the other hand, everybody acknowledges that the knowledge-based society has arrived and that the organizations that can recognize, value, develop, and evolve their knowledge assets will thrive in the global information society. Many people believe that intelligence has become the most important strategic weapon for many companies. Knowledge, rather than capital or labour, is ...

The implementation of cookie law has seen a lot of website globally, revise their cookie policy and most importantly seek the consent of a website user before such person can proceed to using the website. Most users have found themselves accidentally and unconsciously accepting a cookie policy due to the urgency of the need to use these websites. Cookies are small text files that are stored by the browser upon visiting a website. In this way, the website provider can store information on the users’ computer, such as their login data, that can be accessed next time the user visits the website. (Oksana Kulyk et al 2018). To verify the identity of a user when they search from page to page, secure websites use cookies; without cookies, login credentials will have to be entered before each object is added to the cart or wish list. Enabling and enhancing cookies. Cookies put on a website are referred to as 'first party cookies' and those placed on a website by other websites running...

What is Velocity?   Velocity is the rate that data is obtained; the speed at this information can be analysed and used as a consequence. (Amir Gandomi, 2015). Moreover, the widespread of IoT gadgets and the use of technology daily generate a considerable amount of data rapidly. Systems need to be capable of gathered, processed, evaluated and stored at high speeds. (AWS, 2019)    Frequently, the information generated growths on an extraordinary scale that, most of the time, needs real-time analysis. (Amir Gandomi, 2015) Besides, the businesses need to collect the data immediately to make better decisions at all levels; to reach this goal, systems need to run as efficiently as required. (AWS, 2019)      "If a company collects data that can be processed and analyse in real-time and with the use of demographics and buying behaviour.  This company will be able to show ads effectively to their target audience, creating real customer value." What is Data Proc...

It’s an obvious fact that the digital marketing industry loves advancement and is hence in a consistent condition of progress and consistently watching out for the following large thing. You could even venture to such an extreme as to say this mission is regularly viewed as a plan of the action itself. Still, this subject has another totally extraordinary and broader spectrum to it, one that has been filling congress halls and schedules consistently for quite a long time: data-driven marketing automation. In the event that you set aside the effort to investigate the standards and points of programmatic advertising (otherwise called real-time advertising), you will perceive why this is set to keep spellbinding the cross-media creative and media industry throughout the next few years, even though this is likely liable to occur during everyday business as opposed to at introd uctions and talks given at congresses. In the end, we will see a change that saturates each market and business, a...